Are Analytics Going to Continue To Dumb Down The Music Business?
Streaming Has A Potential Dark Side.
Streaming is the firmly established future for the music markets globally. This article will illustrate its stratospheric historic & forecasted growth, provide the relative competitive market shares and a brief overview of industry trends and, most importantly, the future implications.
This paid global subscription chart speaks for itself.
And here’s the projected future US growth in dollars. Examples of “On-demand streaming (blue)” would be TV/movies and “Live Streaming (black)” would be sports and concerts.
This chart puts into perspective by segment from where the revenue is derived. Total streaming represents 65% of industry revenues. The “Physical” segment (red) represents traditional retail sales and “Downloads” segment (teal) represents the previous innovative generation of music sales, like Apple’s iTunes. “Performance Rights” and “Synchronization” are…